Table of contents
Key Takeaways
- Marketing procurement creates greater value when aligned with business objectives rather than cost savings alone.
- Strong stakeholder relationships improve procurement outcomes and organizational influence.
- Procurement leaders can accelerate growth by becoming strategic business partners.
- Trust, collaboration, and consistent engagement strengthen procurement's role across the enterprise.
- Successful procurement organizations balance commercial value with operational efficiency.
“If you focus on stakeholders’ needs and add value, the savings will always follow.” - Brad DeHart, Senior Vice President, Customer Growth, Continuum
Marketing procurement has always operated differently from many other areas of spend. The relationships are more personal, the pace is faster, and the connection to revenue generation is often much more direct. What makes the challenge even harder today is that procurement teams are expected to create strategic value while operating with fewer resources.
In this episode of The Art of Procurement, Philp Ideson speaks with Brad DeHart, SVP of Customer Growth at Continuum and a longtime leader in marketing procurement. Brad has worked on both the procurement and commercial sides of the table, which gives him a balanced perspective on how procurement can build influence with marketing teams (and, across other business functions, for that matter) rather than becoming viewed as a barrier.
Procurement’s success in marketing depends on trust, engagement, and relevance to the business. Those things are not built through sourcing events alone. They are earned over time through consistency and a willingness to meet stakeholders where they are.
Listen to this podcast on:
