Table of contents
Highlights:
- Developed and distributed eye-catching point-of-purchase (POP) displays to boost brand visibility.
- Supported The Honest Company’s expansion into big-box retail stores.
- Helped strengthen the brand’s market position in a competitive retail environment.
Understanding the Obstacles
The Honest Company, a leading consumer products brand offering baby, personal care, and beauty products, was venturing into big-box retail stores to expand its reach. As they entered this competitive environment, they needed a strategic partner to help their products stand out on crowded shelves. The Honest Company needed a solution to enhance brand visibility and support their retail growth without compromising their core identity.
We’ll Take It From Here
Continuum stepped in to design and implement high-impact POP displays for The Honest Company, ensuring the displays aligned with their sustainable values while standing out on retail shelves. From design execution to managing marketing procurement, we provided a seamless, cost-effective solution that enhanced The Honest Company’s in-store presence. Our efforts resulted in strategic marketing activation that supported their expansion into big-box retail stores.
Creating Success
Through our collaboration, The Honest Company saw an increase in brand visibility and customer engagement in key retail environments. Continuum’s effective point-of-purchase displays empowered The Honest Company to solidify its market position while maintaining its commitment to eco-friendly practices. Our ongoing partnership continues to support The Honest Company’s growth as they expand their footprint in retail.
Continuum Capabilities:
- Point-of-Purchase Displays
- Visual Merchandising
- Marketing Procurement
- Sustainable Marketing
- Campaign Management
- Marketing Activation
- Retail Brand Activations
- Creative Production & Procurement
- Design Execution