Highlights:

• The Body Shop needed to streamline production for sustainable seasonal displays.
• Continuum managed design, execution, and sourcing from ethical suppliers.
• Built marketing portals to enhance efficiency for The Body Shop.
• Achieved 38% savings and reduced inventory by 59%

Understanding the Obstacles

With more than 2,500 stores in over 60 markets, The Body Shop is the original ethical cosmetics company. They wanted an execution partner who had the expertise to cost-effectively streamline the production process for their seasonal, in-store merchandising displays while ensuring sustainable marketing practices.

We’ll Take It From Here

Continuum served as an extension of The Body Shop’s marketing team in North America, working hand-in-hand to design and execute the program seamlessly. From ideating unique brand experiences to building out marketing portals, and sourcing ethically conscious marketing suppliers and installers, Continuum implemented the program end-to-end.

During their ‘Portraits of Care’ campaign, Continuum designed and managed a branded glass truck that toured New York City. This mobile activation included an interactive photo booth where customers received store coupons in exchange for contact information, increasing customer engagement. As part of this turnkey solution, the truck visited The Body Shop retail locations and made a special stop at a Brooklyn medical center, where gift sets were presented to nurses and hospital staff in recognition of their service during the holiday season.

This strategic execution helped bring their seasonal campaigns to life efficiently and sustainably while reinforcing customer connection through memorable, in-store, and experiential promotions.

Creating Success

Continuum has the in-house expertise needed to get the job done. More than that, Continuum works with an intimate network of audited suppliers, establishing ourself as a trusted procurement partner capable of meeting customer needs season after season. Continuum helped elevate The Body Shop brand through a turnkey experience, further enhancing their connection with customers in innovative ways. In the first year of the program, Continuum helped The Body Shop achieve a 38% savings on like-for-like items while reducing inventory by 59%, achieved through a customized ordering portal with distribution services.

Continuum Capabilities:

• Visual Merchandising
• Marketing Procurement
• Marketing Portals
• Shop-in-a-shop
• Project Execution
• Project Management
• Experiential Marketing