Highlights:

• Achieved 16% net cost savings in retail marketing products.
• Implemented an on-demand ordering portal to enhance operational efficiency.
• Streamlined the POS marketing value chain across over 10,000 storefronts.

Understanding the Obstacles

Serta Simmons Bedding, one of the largest mattress manufacturers with over 10,000 storefronts, needed to evolve its brand and streamline product offerings to meet shifting customer demands. They sought to outsource non-core sourcing functions and optimize cost savings while enhancing their marketing program delivery.

We’ll take it From Here

As an extension of Serta Simmons’ team, we deployed a dedicated 8-person team to redesign their marketing campaign execution and supply chain. Our team created an on-demand ordering portal for signage kits, in-store displays, and instructional products, leading to improved operations and enhanced support for brand teams and field sales.

Creating Success

Our partnership with Serta Simmons Bedding resulted in a 16% net cost reduction for their retail marketing products, while also streamlining their POS marketing value chain. By implementing an on-demand ordering portal and optimizing their marketing supply chain, we enhanced efficiency and brand consistency across over 10,000 storefronts. This transformation empowered Serta Simmons to strengthen support for their internal teams and elevate their brand presence at retail, driving measurable success.

Continuum Capabilities:

• Shop-in-a-Shop Displays
• Retail Brand Activations
• Large Format Printing
• Marketing Portals
• Sales Collateral
• Promotional Signage
• Branded Merchandise
• Marketing Execution
• Premedia & Post-Production
• Creative Production
• Campaign Management
• Channel Execution
• Marketing Program Delivery