Table of contents

  1. Highlights:
  2. Understanding the Obstacles
  3. We’ll Take It From Here
  4. Creating Success
  5. Continuum Capabilities:

Highlights:

  • Seagate, a data storage leader, struggled with packaging inconsistencies from overseas suppliers
  • Continuum addressed these issues by managing design and quality control domestically and overseas.
  • Continuum’s expertise improved packaging consistency, aligning with Seagate’s brand standards.
  • A decade-long partnership has led to better product quality, increased sales, and higher profits for Seagate.

Understanding the Obstacles

A leader in mass data storage solutions, renowned for providing the highest volume of bytes globally, faced significant challenges due to low-quality results from overseas packaging production and multiple suppliers. This led to inconsistencies and subpar packaging quality. The data storage company needed to find a partner who could take on its design needs and ensure that its overseas production facility was getting the job done effectively.

We’ll Take It From Here

Continuum stepped in with a tailored approach, assembling a dedicated team to manage the data storage company’s package design and retouching needs domestically. Our creative production and marketing procurement services delivered consistent quality.

To further guarantee high-quality packaging overseas, Continuum assembled an expert team for the overseas supplier facility to perform quality control, conduct press checks, and verify accurate color reproduction. Our focus on marketing campaign execution helped streamline the process, ensuring every detail aligned with the company’s brand standards.

Creating Success

For over a decade, the data storage leader has trusted Continuum, continuing and expanding their partnership. They also leverage Continuum’s Digital Asset Management and TeamBase Management tools, centralizing document and PDF storage for better cross-functional collaboration. Through Continuum’s marketing solutions and campaign management expertise, the company has seen significant improvements in product quality, increased sales, and higher profits.

Continuum Capabilities:

  • Creative Production & Procurement
  • Design Execution
  • Channel Execution
  • Campaign Management
  • Digital Asset Production
  • Marketing Campaign Execution