Highlights:

• Over $1 million in cost savings on marketing execution during a 5-year partnership while Indian Motorcycle operated under Polaris.
• Expanded support to branded promotional products for Indian Motorcycle’s key events.
• Sourced and fulfilled branded signage for Polaris Adventures’ outfitters.
• Produced 12,500 custom brand boxes and sourced 30,000+ sticker packs for an email marketing campaign.

Understanding the Obstacles

While Indian Motorcycle was part of Polaris, the organization needed to modernize and streamline its physical marketing efforts across multiple brands, including Indian Motorcycle and Slingshot. They sought engaging and impactful creative materials to drive customer conversions while also needing support for various branded marketing efforts across their portfolio, including promotional products and loyalty programs.

We’ll Take it From Here

Continuum partnered closely with the Polaris and Indian Motorcycle teams to take ownership of physical marketing execution—from vendor strategy through production and fulfillment. 

For Indian Motorcycle’s direct mail programs, Continuum evaluated a curated network of direct mail providers to identify the best partners for print and fulfillment. We developed high-impact formats to optimize Polaris' direct mail strategy, achieving measurable results and significant cost savings.  

Beyond direct mail, we expanded our role to support Indian Motorcycle’s event marketing ecosystem - sourcing and delivering branded promotional products for major events such as Daytona Bike Week and Sturgis Motorcycle Rally. For their 1901 Club and Ambassador programs, over 12,500 custom brand boxes were produced and distributed to dealerships.  

For Polaris Adventures, we sourced banners and signage to promote rental options at U.S. outfitters, ensuring brand consistency and effective marketing execution. We also supported Polaris' omnichannel marketing efforts by sourcing and delivering over 30,000 sticker packs for an email campaign, contributing to significant customer engagement. 

Creating Success

Over the course of our five-year partnership, Continuum helped Polaris achieve over $1 million in cost-savings across various physical marketing initiatives, with a significant portion of that impact driven by Indian Motorcycle programs while the brand was under the Polaris umbrella.  

Continuum's collaboration encompassed branded promotional items, signage, and loyalty program boxes, boosting customer engagement and improving marketing efficiency. By ideating with Polaris team members and monitoring trends, we drove innovation and ensured Polaris stayed ahead of industry shifts and marketing best practices. 

Continuum Capabilities

• Direct Mail Vendor Selection & Management 
• High-Impact Format Development 
• Cost-Saving Strategies 
• Managed Services and Trend-Monitoring 
• Creative Production & Procurement 
• Campaign Management 
• Marketing Campaign Execution 
• Channel Execution 
• Premedia & Post-Production Services 
• Branded Signage Sourcing & Fulfillment 
• Branded Promotional Products 
• Customer Loyalty Brand Boxes 
• Personalized Print-On-Demand Services