Highlights:

• Over $900K in cost savings on marketing execution and a 20% reduction in direct mail costs.
• Expanded support to branded promotional products for Indian Motorcycle’s key events.
• Sourced and fulfilled branded signage for Polaris Adventures’ outfitters.
• Produced 12,500 custom brand boxes and sourced 30,000+ sticker packs for an email marketing campaign.

Understanding the Obstacles

Polaris, a leader in the powersports industry, needed to streamline its direct mail program for its Indian Motorcycle and Slingshot brands. They sought engaging and impactful creative materials to drive customer conversions while also needing support for various branded marketing efforts across their portfolio, including promotional products and loyalty programs.

We’ll Take it From Here

Continuum leveraged a curated network of direct mail providers to identify the best partners for print and fulfillment. We developed high-impact formats to optimize Polaris' direct mail strategy, achieving measurable results and significant cost savings. For Polaris Adventures, we sourced banners and signage to promote rental options at U.S. outfitters, ensuring brand consistency and effective marketing execution.

In addition to supporting Polaris' direct mail efforts, we sourced and delivered branded promotional products for major events such as Daytona Bike Week and Sturgis Motorcycle Rally. For their 1901 Club and Ambassador programs, over 12,500 custom brand boxes were produced and distributed to dealerships. Additionally, we supported Polaris' email marketing efforts by sourcing and delivering over 30,000 sticker packs for an email campaign, contributing to significant customer engagement.

Creating Success

Through our four-year partnership, Polaris achieved a 20% cost reduction in direct mail and saved over $900,000 across various marketing initiatives. Continuum's collaboration encompassed branded promotional items, signage, and loyalty program boxes, boosting customer engagement and improving marketing efficiency. By ideating with Polaris team members and monitoring trends, we drove innovation and ensured Polaris stayed ahead of industry shifts and marketing best practices.

Continuum Capabilities

• Direct Mail Vendor Selection & Management
• High-Impact Format Development
• Cost-Saving Strategies
• Managed Services and Trend-Monitoring
• Creative Production & Procurement
• Campaign Management
• Marketing Campaign Execution
• Channel Execution
• Premedia & Post-Production Services
• Branded Signage Sourcing & Fulfillment
• Branded Promotional Products
• Customer Loyalty Brand Boxes
• Personalized Print-On-Demand Services