Table of contents

  1. Highlights:
  2. Understanding the Obstacles
  3. We’ll Take It From Here
  4. Creating Success
  5. Continuum Capabilities:

Highlights:

  • NewBeauty sought to revamp its subscription box with sustainable and visually appealing packaging.
  • Continuum improved packaging design and efficiency, leading to a 4% increase in customer conversion and a 66% rise in sales.
  • The partnership continues with ongoing support in marketing and brand strategy.

Understanding the Obstacles

Renowned for their expertise, NewBeauty magazine has been a trusted source of scientifically validated beauty insights. Since 2006, their TestTube subscription has introduced over 11 million products to subscribers, reflecting the magazine's curated selections. Seeking to revitalize their box, diversify products, and embrace sustainability, NewBeauty embarked on a collaborative journey, driven by a commitment to innovative solutions and environmental responsibility.

We’ll Take It From Here

Our experts at Continuum teamed up with NewBeauty to help them bring their vision to life. Through our campaign management expertise and deep relationships with supplier partners, we played a pivotal role in helping NewBeauty attain packaging that not only captivated visually but also demonstrated remarkable efficiency and eco-friendliness, all in perfect alignment with the essence of the NewBeauty brand. By incorporating sustainable marketing practices, our team ensured that each element, from design to channel execution, was handled with precision.

Creating Success

In this ongoing partnership, Continuum helped NewBeauty achieve a 4% increase in their customer conversion rate, 53.85% returning customer rate, and a 66% increase in sales. NewBeauty's outstanding achievements have garnered widespread recognition, with accolades pouring in from reputable sources such as BuzzFeed, Folio Mag, Cheddar, Forbes, ExtraTV, and The Today Show. Our expert team remains committed to collaborating with NewBeauty, working hand in hand to further elevate the impact of their brand through continuous marketing solutions and brand strategy execution.

Continuum Capabilities:

  • End-to-end Project Management
  • Subscription List Processing
  • Sourcing of Packaging & Materials
  • Kitting & Fulfillment
  • Warehouse Management
  • Logistics/Freight Management
  • Postal Optimization
  • Customer Service Call Center Management
  • Reporting
  • Sustainable Marketing