Table of contents

  1. Highlights:
  2. Understanding the Obstacles
  3. We’ll Take it From Here
  4. Creating Success
  5. Continuum Capabilities:

Highlights:

  • The museum needed a partner to enhance direct marketing and retargeting efforts.
  • Continuum provided end-to-end services, from premedia and retouching to printing and distribution.
  • Saved over $100,000 in 2022 by optimizing postage rates through campaign management.
  • Improved ecommerce revenue by leveraging print retargeting to re-engage potential customers.

Understanding the Obstacles

This iconic fine art museum relies on digital media and direct mail to expand their brand beyond gallery walls and exhibitions. Their highly innovative marketing team needed a partner who could help develop and execute new methods to reach their audience in memorable and cost-effective ways.

We’ll Take it From Here

Continuum has evolved right along with the museum. Since 2010, we’ve worked together to produce millions of printed catalogs each year, later expanding into still and on-model photography, pre-media & post-production services, retouching, and web offset printing to support their store catalog.

Our collaboration doesn’t stop there. Continuum’s deep understanding of the USPS postal system, combined with our direct marketing and cooperative mail capabilities, enabled the museum to reach its audience for the lowest postage rates possible. This resulted in savings of over $100,000 in 2022 on postage alone. That’s a vital win for this budget-conscious, non-profit organization.

Creating Success

Continuum’s latest evolution with the museum improves ecommerce revenue by utilizing marketing activation through print retargeting to boost on-line store purchases. First, we monitor activity in their online store, tracking search interests and abandoned shopping cart items. Then, we match customer-provided email addresses to physical USPS addresses and mail those customers product-specific postcards within 2 business days. Imagine looking at an art reprint

online one day and receiving a postcard reminder later that week. That’s what Continuum can do for you.

Continuum Capabilities:

  • Marketing Campaign Execution
  • Creative Production & Procurement
  • Campaign Management
  • Premedia & Post-Production Services
  • Marketing Activation
  • Direct Marketing
  • On-Model Photography
  • Print Retargeting