Highlights:

• Midwest Clinic needed efficient design and printing for its catalogs.
• Continuum provided full-service design and printing, ensuring quality and timely delivery of 18,000 catalogs.
• Continuum managed the transition to a digital show guidebook, enhancing the event with innovative digital solutions.

Understanding the Obstacles

In 1946, 120 music directors united to share their passion for music. Fast-forward to today and that group has evolved into one of the best music, band, and orchestra clinics in the world: Midwest Clinic.

The premier global gathering is held annually in Chicago, hosting over 18,000 people. As the number of participants grew, so did their need for a procurement partner with streamlined operations to handle the design, layout, and printing of their catalogs.

We’ll Take It From Here

That’s when Continuum was welcomed to the stage. Leveraging our creative teams for design execution and quality control, Continuum functioned as an extension of the Midwest Clinic’s internal marketing team executing their printing and premedia work seamlessly. Our Nashville creative studio produced three different design comps for the clinic to choose from, ensuring satisfaction with the final product.

Creating Success

For over three years, Continuum has delivered top-notch premedia and printing services,ensuring all 18,000 catalogs are flawless and on time. Additionally, Continuum has managed and sold their advertising, generating significant revenue that offsets design costs and contributes to the event's expenses.

As of 2024, the Midwest Clinic has decided to transition from printed catalogs to a fully digital show guidebook, accessible through an app. They tasked Continuum with converting the printed design into a digital format using one of Continuum’s innovative solutions, Page Pro Flip Book Technology, to create a fully functioning flip book of all conference events.

Continuum will also support the clinic’s e-commerce, design, and digital needs, ensuring a seamless transition to the digital format, showcasing our capabilities in digital asset production and marketing program delivery.

Continuum Capabilities:

• Marketing Campaign Execution
• Creative Production & Procurement
• Premedia & Post-Production Services
• Brand Strategy Solutions
• Digital Asset Production
• Channel Execution
• Campaign Management
• Print & Promotional Design