Highlights:

  • LTD Commodities(r) sought a partner for end-to-end creative services for a brand relaunch.
  • Continuum managed design, retouching, and premedia, integrating AI imagery for LTD.
  • The streamlined approach reduced costs and saved time for LTD.
  • Resulted in over a million dollars in annual photography work for LTD.

Understanding the Obstacles

A leading home goods and gift catalog company takes pride in the top-quality products they provide to customers at value prices. As the catalog retail space became more competitive, the company decided to take action by relaunching their brand with a renewed vision and strategy.

Recognizing the value of crafting quality content, the company sought a partner with expertise in a range of marketing execution services to support their omnichannel marketing strategy. They also looked for a partner with comprehensive capabilities in creative production and procurement across the marketplace, from printing to distribution to photo production, eliminating the need to work with multiple vendors.

We’ll Take It From Here

Continuum’s comprehensive marketing execution capabilities and expertise in visual communications sealed the deal for this leading catalog retailer. In no time, Continuum’s creative experts worked side-by-side as an extension of their marketing team to help with retouching needs, post-production work, premedia services for their catalog, and streamlining asset management processes with Team Base.

Products were shipped the next day to Continuum’s creative studio in the heart of Nashville, TN for full-capability photoshoots. Continuum’s experts also brought forth innovative and cost-saving solutions by integrating AI imagery with in-house product photography, cutting the need and expense of on-location photography in half!

Creating Success

Instead of managing multiple vendors, the leading home goods and gift catalog company team can work with one trusted partner – freeing up their marketing team’s time and resources.

Throughout the partnership, Continuum met the marketing team’s budgetary goals outlined as part of the initial discovery/onboarding process. To save time and reduce costs, Continuum reduced some of the location photography by building in-studio sets to display and shoot products.

Continuum now consistently does over a million dollars of photography work annually for this company and continuously proves itself worthy of being a top-tier marketing execution service through their creative expertise, new capabilities, high-quality imagery, dedicated team, trustworthy partnership, and drive to success.

Continuum Capabilities:

  • Creative Production & Procurement
  • Marketing Program Delivery
  • Premedia & Post-Production Services
  • Campaign Management
  • Digital Asset Production
  • Brand Strategy Execution
  • Marketing Activation
  • Channel Execution