Highlights:

  • Lovesac wanted to enhance engagement through innovative showroom experiences.
  • Continuum implemented a 360 Virtual Showroom Experience with shoppable hotspots, accessible through QR codes in their catalogs.
  • Bridged physical and digital touchpoints for Lovesac’s seamless customer interaction.
  • Enhanced Lovesac’s omnichannel presence and customer engagement.

Understanding the Obstacles

Lovesac is a modern furniture retailer with a history of evolution, offering adaptable comfort to their customers in every shape and size. Lovesac needed a partner who could elevate their showrooms and engage their potential customers in an accessible and palpable manner, keeping within budget and delivering comprehensive results for their digital traffic through effective channel execution and marketing program delivery.

We’ll Take It From Here

Originally partnering with Continuum for our printing capabilities, Lovesac wanted to engage customers in a new and exciting way. We proposed an interactive experience through the use of virtual showrooms where users could interact with products in three dimensions of size and color, learning about product features through clickable side menus. Continuum’s creative production team ensured the visual elements were compelling and on-brand.

To better position them in an online environment, Continuum set up Lovesac’s showroom, shoppable hotspots, QR code links from printed media, and the tools to translate offline interaction into digital engagement. This approach not only enhanced their digital presence, but also served as a marketing activation strategy, bringing the brand to life in a meaningful way.

Creating Success

Continuum’s extensive experience in print production, visual communication, and marketing execution strategies helped Lovesac create an omnichannel experience for their consumers, building a bridge from physical impressions to digital touchpoints. Collaborating with Continuum helps empower brands to enhance the impact of their printed materials and product visualization, resulting in a smoother and more effective experience for their customers.

Continuum Capabilities:

  • Augmented & Virtual Reality
  • 360 Photography
  • Creative Production
  • Premedia & Post-Production Services
  • Social Media Content
  • Digital Catalogs
  • Printed Catalogs
  • Marketing Activation
  • POS Displays & Signage
  • Marketing Program Delivery