Highlights:

• Balsam Brands sought a partner for catalog printing and marketing execution support.
• Continuum handled catalog printing, premedia, retouching, and image assembly.
• Expanded services to include product photography and imaging for e-commerce and social media.
• Resulted in increased sales, cost savings, and streamlined processes for Balsam Brands.

Understanding the Obstacles

A leading e-commerce retailer specializing in home decor and holidays takes pride in doing the right thing and sharing joy. As the catalog market became more competitive and fast-paced, this brand sought a partner who could take on printing their catalogs, give additional marketing execution support, and provide scalability through effective marketing program delivery.

We’ll Take It From Here

Continuum’s creative production capabilities secured the partnership, enabling the leading retailer to streamline their operations by consolidating all their work with a single provider rather than relying on multiple freelancers or print shops. Continuum immediately took charge of printing all catalogs and soon began working with the creative team on the brand’s premedia, retouching, and assembling images for each catalog page.

 Continuum’s expertise in strategic marketing procurement allowed the design team to focus on their creative work while Continuum handled the rest. The retailer soon expanded Continuum’s responsibilities to go beyond catalogs and work on product photography and imaging for e-commerce and all social channels, ensuring comprehensive channel execution.

Creating Success

For the last 8 years, Continuum has provided this leading brand with scale, efficiency, and enhanced image quality through innovative solutions. Continuum’s improved imagery has led to increased sales and new opportunities. Streamlining operations has resulted in significant cost savings and smoother processes, highlighting the benefits of Continuum’s marketing execution strategies.

Continuum Capabilities:

• Marketing Campaign Execution
• Creative Production & Procurement
• Marketing Procurement
• Brand Campaign Services
• Direct Marketing
• Printing
• Premedia & Post-Production Services
• Design Execution