Highlights:

• The airline faced overwhelming quick-turn marketing demands and needed a marketing execution partner.
• Continuum provided dedicated on-site service to handle custom visual displays and print marketing.
• Delivered over $10M in savings within the first five years through efficient marketing program delivery.
• Recently awarded an RFP for a global uniform fitting experience, managing logistics, staffing, and location build outs across 40 locations.

Understanding the Obstacles

Facing overwhelming quick-turn marketing needs, this airline sought a partner to manage their marketing execution and the roll-out of a premium uniform fitting experience for 50,000 employees across 40 locations.

We’ll Take it From Here

Continuum took on the heavy lifting by immersing a team in their daily operations to help them focus on their core business. The team of subject matter experts executed custom visual displays and print production to the quality or scale needed to reach their audience.

Quick-turn poster design and printing needs were handled more efficiently, and visual airport displays received the full attention they deserved, distinguishing the brand. For the uniform fitting project, Continuum partnered with a leading technology vendor to develop an app that guided employees through the fitting process while managing all logistical aspects and site buildouts.

Creating Success

Within the first five years of our partnership, we delivered over $10M in savings to the airline. Continuum continues to evolve with them and manage their custom marketing execution needs every step of the way. Our full-time, dedicated team supports this airline daily, overseeing their printing, promotional, and fulfillment needs while also ensuring the uniform fitting project aligns with their mission.

Continuum Capabilities

• Marketing Execution Services
• Campaign Management
• Creative Production & Procurement
• Custom Visual Displays
• Print Marketing
• Marketing Program Delivery
• On-site Service
• Quick-turn Marketing Execution
• Logistics & Supply Chain Management
• Employee Engagement Solutions
• Digital Asset Management
• Brand Strategy Development