## [ Endurance](/success-stories/endurance) ## SUCCESS STORIES Marketing Execution Management Direct Mail Financial Services Automotive Endurance Performance-Driven Direct Mail Customized direct mail program expertly optimized for response rates and cost reduction Image ![Endurance](/sites/default/files/2026-07/Endurance%401200x700_new.png) **Continuum has brought forth innovation** and format ideas to help us **improve our response rates and further reduce costs**. I will never work directly with a printer again. I highly recommend Continuum as a strategic partner for the procurement and execution of direct mail. \- Chief Marketing Officer at Endurance Stevie Award® Female Executive of the Year, Customer Service ## Table of contents 1. [Highlights:](#toc-4253916) 2. [Understanding the Obstacles](#toc-4263917) 3. [We’ll Take It From Here](#toc-4273918) 4. [Creating Success](#toc-4283919) 5. [Continuum’s Capabilities:](#toc-4293920) #### Highlights: - Endurance aimed to optimize direct mail for cost and response improvements. - Continuum co-developed a new strategy focusing on print procurement and logistics. - Saved over $5 million dollars and improved delivery coordination over a three-year partnership. - Brought key processes back in-house for better efficiency. #### Understanding the Obstacles Endurance is a large provider of extended vehicle service contracts. Their omnichannel, go-to-market strategy heavily relies on direct marketing via mail to drive new customer acquisition-with very large volumes of more than 10 million pieces mailed monthly. As they evaluated their direct mail and existing printer relationship, they saw possibilities to improve print procurement, production and timing of in-home delivery to support load balancing within national call centers. #### We’ll Take It From Here That’s when they reached out to Continuum. “We went through a due diligence process which captured our current state and then co-developed our future state based on the goals we had for this partnership,” said Colleen Sugarman, Chief Marketing Officer at Endurance. “As part of our implementation process, and prior to going live, we built in a period of parallel testing to confirm the new processes, deliverables and performance.” As a result of this effort, Continuum committed to a seven-figure cost-savings each year across three years with that commitment linked to Continuum’s compensation. With a dedicated account team, we leveraged our print manufacturing, postal optimization, and logistics network to execute Endurance’s direct mail program, seamlessly. #### Creating Success Continuum saved Endurance over $500,000 in the initial three months after going live with our direct mail and procurement services Additionally, we achieved a 95% timed in-home delivery plan to coordinate and load balance enquiries for Endurance's Call Centers, helping the response and activation rates for direct mail meet their stretch goals. **In just three years, our partnership has driven $5 million in total savings.** Since the launch of this partnership, Continuum has 1) reduced costs of Endurance’s overall direct mail program, 2) maintained strict in-home mail deliveries, and 3) brought Endurance’s intellectual property back in-house via fully documented standard operating procedures. > "Continuum has brought forth innovation and format ideas to help us improve our response rates and further reduce costs. I will never work directly with a printer again. I highly recommend Continuum as a strategic partner for the procurement and execution of direct mail." > \- Chief Marketing Officer at Endurance Stevie Award ® Female Executive of the Year, Customer Service #### Continuum’s Capabilities: - Direct Mail - Intent-Based Marketing - Creative Production - Campaign Management - Marketing Procurement - Postal Optimization - Logistics Network Management - Print Manufacturing ### Discover Our Success Stories [![Polaris](/sites/default/files/2026-07/Polaris%401200x700_new.png)](/success-stories/polaris) Marketing Execution Management ##### Polaris Achieving over $1 million in savings for physical marketing initiatives [Read More](/success-stories/polaris) [![Endurance](/sites/default/files/2026-07/Endurance%401200x700_new.png)](/success-stories/endurance) Marketing Execution Management ##### Endurance Customized direct mail program expertly optimized for response rates and cost reduction [Read More](/success-stories/endurance) [![Colorful bus-themed carrying case designed for Zaner-Bloser’s Superkids Reading Program, produced by Continuum as part of a custom curriculum kit solution. 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