## [Procurement: From Silos to Bridges](/insights/procurement-silos-bridges) ## NEWS & INSIGHTS Marketing Execution Management Branded Merchandise Commercial Print Direct Mail Visual Merchandising Automotive Consumer Brands Entertainment, Media & Publishing Financial Services Healthcare Pharmacy Quick Service Restaurants Real Estate Retail Travel & Hospitality Procurement: From Silos to Bridges Image ![Building Bridges Between Procurement and Marketing](/sites/default/files/2026-07/Continuum_AOP-Podcast_Building-Bridges-Between-Procurement-and-Business_2026.jpg) ## Table of contents 1. [Key Takeaways](#toc-7994292) #### Key Takeaways - Marketing procurement creates greater value when aligned with business objectives rather than cost savings alone. - Strong stakeholder relationships improve procurement outcomes and organizational influence. - Procurement leaders can accelerate growth by becoming strategic business partners. - Trust, collaboration, and consistent engagement strengthen procurement's role across the enterprise. - Successful procurement organizations balance commercial value with operational efficiency. #### “If you focus on stakeholders’ needs and add value, the savings will always follow.” - Brad DeHart, Senior Vice President, Customer Growth, Continuum Marketing procurement has always operated differently from many other areas of spend. The relationships are more personal, the pace is faster, and the connection to revenue generation is often much more direct. What makes the challenge even harder today is that procurement teams are expected to create strategic value while operating with fewer resources. In this episode of [The Art of Procurement](https://artofprocurement.com/blog/podcast-building-bridges-between-procurement-and-the-business), Philp Ideson speaks with Brad DeHart, SVP of Customer Growth at [Continuum](https://www.continuummarketing.com/marketing-execution-management) and a longtime leader in marketing procurement. Brad has worked on both the procurement and commercial sides of the table, which gives him a balanced perspective on how procurement can build influence with marketing teams (and, across other business functions, for that matter) rather than becoming viewed as a barrier. Procurement’s success in marketing depends on trust, engagement, and relevance to the business. Those things are not built through sourcing events alone. They are earned over time through consistency and a willingness to meet stakeholders where they are. Listen to this podcast on: - [The Art of Procurement](https://artofprocurement.com/blog/podcast-building-bridges-between-procurement-and-the-business) - [Apple Podcasts](https://podcasts.apple.com/us/podcast/867-building-bridges-between-procurement-and-the/id1055764100?i=1000769806819) - [Spotify](https://open.spotify.com/episode/4eNSiB1EZWHLnww6jMTOT3) - [YouTube](https://www.youtube.com/c/ArtofProcurement) - [PodBean](https://www.podbean.com/media/share/dir-sd46y-2e1e2caa?utm_campaign=w_share_ep&utm_source=w_share_dir&utm_medium=dlink) ## Discover News and Insights [![Building Bridges Between Procurement and Marketing](/sites/default/files/2026-07/Continuum_AOP-Podcast_Building-Bridges-Between-Procurement-and-Business_2026.jpg)](/insights/procurement-silos-bridges) Marketing Execution Management ##### Procurement: From Silos to Bridges [Read More](/insights/procurement-silos-bridges) [![Educational manipulatives and classroom learning materials designed, manufactured, kitted, and 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