## [The Future of Marketing Is Execution-First: Here’s What That Means](/insights/future-marketing-execution-first-heres-what-means) ## NEWS & INSIGHTS Marketing Execution Management Local Marketing Direct Mail Commercial Print Branded Merchandise Visual Merchandising Automotive Consumer Brands Entertainment, Media & Publishing Financial Services Healthcare Pharmacy Quick Service Restaurants Real Estate Retail Travel & Hospitality The Future of Marketing Is Execution-First: Here’s What That Means Marc Collins July 1, 2025 Image ![The Power of Execution Partners](/sites/default/files/2026-07/Continuum-Marketing_Execution-Partners__0_new.jpg) ## Table of contents 1. [Key Takeaways:](#toc-7104107) 2. [Why Are CMOs Struggling to Execute Strategy in 2025?](#toc-7114108) 3. [What Do Gartner’s 2025 Marketing Data Say About Execution?](#toc-7124109) 4. [Why is Marketing Execution the Biggest Challenge Today?](#toc-7134110) 5. [What is a Marketing Execution Partner – and Why Now?](#toc-7144111) 6. [Why Omnichannel Needs an Execution-First Mindset](#toc-7154112) 7. [Final Thought: It’s Time to Climb the Mountain (Together)](#toc-7164113) 8. [Frequently Asked Questions (FAQs)](#toc-7174114) #### Key Takeaways: - Marketing budgets have dropped to 7.7% of revenue and stayed flat for the past two years, signaling a new normal. Yet CMOs are still expected to deliver high performance and measurable ROI.1 - In-house marketing teams are overwhelmed, managing over 200 campaigns a year across fragmented tools and vendor stacks.2 - Omnichannel strategies are most effective when digital and physical channels are executed in combination, not isolation. - Marketing Execution Partners (like Continuum) help CMOs scale omnichannel execution with brand governance and speed. #### Why Are CMOs Struggling to Execute Strategy in 2025? CMOs are facing mounting execution challenges — and the [Gartner Marketing Symposium](https://www.gartner.com/en/conferences/na/marketing-symposium-us) validated that reality. Our clients — and if you’re reading this, perhaps you’re one of them — have been telling us for the better part of a year that something isn’t right. Budgets are tighter. Teams are leaner. There’s more pressure to perform, and far less room to fail. And most importantly, executing across channels — digital and physical alike — has become a bit like trying to juggle flaming torches while walking a tightrope in a windstorm. The marketing world isn’t short on insights or ambition. What it’s short on is capacity. So I went to Denver to test our hypotheses against hard data. To see if what we’d been hearing in our client conversations was showing up in the research. And I’m pleased (and somewhat alarmed) to report: it was. #### What Do Gartner’s 2025 Marketing Data Say About Execution? Let’s start with the numbers. - **Why Have Marketing Budgets Stalled?** Marketing budgets are averaging [**7.7% of company revenue**](https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue), a significant drop from the pre-pandemic average of **11.2%** and holding steady year over year, signaling a lasting shift.1 According to Gartner, CMOs agree that this level of spend isn’t enough to fully deliver their strategy in 2025. - **Where is the Spend Going?** CMOs are dedicating [**31% of their marketing budget to paid media**](https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue), with **61% of that** flowing into digital performance channels like search.1 But here’s the kicker: [**55% of CMOs**](https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue) say those campaigns aren’t delivering expected returns.1 - **Which Channels are Underestimated?** Email emerged as the **top channel for loyalty**, with a remarkably strong impact-to-cost ratio.1 Events drive significant brand value, especially in awareness and consideration. And [direct mail](https://www.continuummarketing.com/marketing-execution-management/direct-mail) is regaining attention as a way to [break through digital fatigue](https://www.continuummarketing.com/insights/2025-direct-mail-trends-and-strategies-every-marketer-needs-know). But here's the issue: the data treats channels in isolation. What gets missed is the compound lift that happens when channels are **executed in combination** — email, SMS, direct mail, paid media, events. This was one of the more interesting moments that came during a session led by [**Ewan McIntyre**](https://www.gartner.com/en/experts/ewan-mcintyre), VP Analyst and Chief of Research, who shared a quadrant plotting marketing spend against channel impact. It was a helpful visual — but what struck me was what it *didn’t* show. It treated each channel in isolation. And that, to me, is where the bigger opportunity lies. It’s not about measuring channels independently. It’s about understanding how they work in **combination** — the compound impact that emerges when email, direct mail, paid media, and events are orchestrated together. How much lift does direct mail create when layered into a nurture stream that includes email and SMS? What happens when a digital ad is timed to land right before a physical invitation? That’s where strategy turns into results. Because while most platforms tell you what’s working *within* a channel, they rarely tell you what’s working *between* them. #### Why is Marketing Execution the Biggest Challenge Today? Teams are at capacity. [**39% of CMOs** plan to cut agency spend](https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue).1 Nearly the same number are cutting in-house labor. And marketing leaders are being told to *simplify, centralize, standardize, and automate* —without the budget or bandwidth to do so. Marketing teams are being pushed to launch more campaigns, across more channels, in less time — all while reducing headcount, slashing agency budgets, and streamlining their tech stacks. At the same time, they’re expected to keep pace with rapidly evolving AI-powered tools, making the job of staying relevant not just demanding, but increasingly complex. And, yet, the workload hasn’t gone anywhere. The execution challenges haven’t disappeared. They’ve just landed on the desks of increasingly overwhelmed in-house teams who are now responsible for stitching together platforms, assets, timelines, and measurement across both digital and physical channels for an average of 209 campaigns annually.2 That’s not just inefficient. It’s risky. Because as the execution burden increases, clarity declines. And that’s when great strategies start to fall apart. #### What is a Marketing Execution Partner – and Why Now? Execution *shouldn’t* be what holds strong marketing strategies back. Unlike marketing agencies built for big ideas and brand storytelling, marketing execution partners focus on delivery. They collaborate with internal teams to bridge the gap between strategy and results. ### What Do Execution Partners Do? Here’s [how marketing execution partners help](https://www.continuummarketing.com/marketing-execution-management): - **Assess your execution ecosystem** — identifying redundant platforms, vendors, and gaps. - **Execute** [**omnichannel campaigns**](https://www.continuummarketing.com/marketing-execution-management) **across digital and physical touchpoints —** working closely with your team to ensure every element is delivered to spec, on brand, and on time, leveraging their networks. (For example: At Continuum, we leverage our vetted network of 900+ supplier partners and hybrid onshore/offshore creative services models to get the job done right). - **Simplify supplier sprawl** — consolidate operations and reduce friction. - **Embed operational support within your team** — boost your team’s capacity and focus to drive strategic priorities forward. - **Make reporting practical and transparent** — helping leadership understand what’s driving performance and where to reinvest. In short: we bring **clarity and structure to the chaos**. Not as an agency. But as a true execution partner. #### Why Omnichannel Needs an Execution-First Mindset Omnichannel doesn’t just mean “being everywhere”. It means **coordinating everywhere** — across touchpoints, timelines, and teams — to create a consistent, responsive customer experience. That requires clarity. That requires orchestration. And, increasingly, that requires help. If there’s one thing this symposium made painfully clear, it’s this: **Channels are not the strategy.** They are merely how the [strategy is executed](https://www.continuummarketing.com/insights/what-is-marketing-execution). Historically, that help came from agencies. But the agency model — built for big ideas, creative storytelling, and brand building — is struggling to keep pace with the sheer *complexity* of modern execution. CMOs don’t just need more ideas. They need more doers. This is where execution partners come in. #### Final Thought: It’s Time to Climb the Mountain (Together) [Suzanne Schwartz](https://www.gartner.com/en/experts/suzanne-schwartz), Sr. Director Analyst at Gartner, described building an omnichannel strategy as standing at the base of Mt. Rainier. On paper, the route looks simple. But when you’re staring up at the mountain, the path feels steep, dangerous, and murky. And you know what? They’re right. But you don’t have to climb it alone. With the right goals, the right metrics, and the right team (including the [right execution partner](https://www.continuummarketing.com/marketing-execution-management)*)*, that mountain becomes manageable. Not easy. But possible. And isn’t that what leadership is really about? So if you’re staring at a strategy that makes sense on paper but feels impossible in practice — let’s talk. Because execution isn’t the end of your brand’s marketing journey. It *is* the journey. And it’s time we started walking it with a bit more clarity. #### Frequently Asked Questions (FAQs) 1. **What is a Marketing Execution Partner?** A Marketing Execution Partner helps brands deliver omnichannel campaigns across digital and physical channels, managing execution tasks like supplier coordination, asset delivery, and reporting — without adding complexity. 2. **Why are marketing budgets flat in 2025?** According to Gartner, average marketing budgets remain at 7.7% of revenue — a significant drop from pre-pandemic levels — signaling a new normal in spending.1 3. **What’s the difference between execution partners and marketing agencies?** Agencies focus on creative and strategy. Execution partners focus on tactical delivery — ensuring campaigns launch on time, on brand, and at scale. 4. **Why is omnichannel execution so hard?** With fragmented tools, shrinking teams, and complex channel coordination, many in-house teams are overwhelmed — making execution the new marketing bottleneck. *Sources:* *12025 Gartner CMO Spend Survey.* *22024 Gartner Channel and Campaign Management Survey.* ## [Marc Collins](/author/marc-collins) ![Image of author Marc Collins](/sites/default/files/styles/media_library/public/2026-06/author-marc_collins.png.webp?itok=_9a_S1Ol) Marc Collins ## AUTHOR BIO Marc Collins serves as the Chief Sales Officer at Continuum, a leading Marketing Execution Services organization, where he spearheads Enterprise business growth by cultivating strategic partnerships with Fortune 1000 companies. As a trailblazer in the industry, Marc has been instrumental in shaping the outsourced marketing execution market, helping major corporations streamline operations, achieve efficiencies, and enhance their marketing performance. His innovative approach has delivered transformative results, enabling organizations to embrace new solutions while cultivating cultures of innovation and collaboration. Known for his diligence and objectivity, Marc is trusted by clients to always prioritize their best interests. With over 25 years of experience in the Business Process Outsourcing (BPO) space, Marc brings expertise in business development, national team leadership, key account strategy, and alliance development. He is also highly respected as a mentor and coach, with strengths in sales policy design and business planning. Prior to Continuum, Marc was SVP of Business Development at InnerWorkings, where he contributed to record-breaking growth and profitability during a successful nine-year tenure. Originally from England, Marc has called the United States home for 33 years and resides in Glenview, Illinois, with his wife, Madeline, and their four children. ## Discover News and Insights [![Building Bridges Between Procurement and Marketing](/sites/default/files/2026-07/Continuum_AOP-Podcast_Building-Bridges-Between-Procurement-and-Business_2026.jpg)](/insights/building-bridges-between-procurement-and-business) Marketing Execution Management ##### Building Bridges Between Procurement and the Business [Read More](/insights/building-bridges-between-procurement-and-business) [![Educational manipulatives and classroom learning materials designed, manufactured, kitted, and delivered for education programs](/sites/default/files/2026-09/Continuum_Manipulatives_for_Education.jpg)](/insights/educational-manipulatives-curriculum-concept-classroom) Education Services ##### Educational Manipulatives: From Curriculum Concept to Classroom [Read More](/insights/educational-manipulatives-curriculum-concept-classroom) [![Teacher using hands-on math materials with students in a classroom.](/sites/default/files/2026-09/Continuum_Supply-Chain-247_article_2026.jpg)](/insights/how-classroom-math-kits-became-serious-supply-chain-challenge) Education Services ##### How Classroom Math Kits Became a Serious Supply Chain Challenge [Read More](/insights/how-classroom-math-kits-became-serious-supply-chain-challenge) [![Real estate professional carrying personalized marketing materials to support local marketing, customer engagement, and brand visibility in a changing real estate market.](/sites/default/files/2026-08/Continuum_Local-Marketing-Strategies-for-Real-Estate_Article_July2026.jpg)](/insights/marketing-what-you-can-control-local-marketing-strategies-unpredictable-real-estate-market) Local Marketing ##### Marketing What You Can Control: Local Marketing Strategies for an… [Read More](/insights/marketing-what-you-can-control-local-marketing-strategies-unpredictable-real-estate-market) [![Modern direct mail marketing campaign integrating personalized mail with digital marketing and QR code technology.](/sites/default/files/2026-07/Continuum_MarTechZone_smart-marketers-return-to-direct-mail_2026.jpg)](/insights/why-smart-marketers-return-direct-mail-campaigns) Marketing Execution Management ##### Why Smart Marketers Return to Direct Mail Campaigns [Read More](/insights/why-smart-marketers-return-direct-mail-campaigns) [![Continuum acquires Teldon to expand North American marketing execution and personalized print capabilities.](/sites/default/files/2026-07/Continuum_CJK-Group-Acquires-Teldon_2026.png)](/insights/continuum-acquires-teldon-expanding-north-american-marketing-execution-capabilities) Creative Services ##### Continuum Acquires Teldon, Expanding North American Marketing… [Read More](/insights/continuum-acquires-teldon-expanding-north-american-marketing-execution-capabilities) [![Education Bridge platform supporting K-12 educational publishers with curriculum production, fulfillment, and classroom delivery.](/sites/default/files/2026-07/Continuum_Education-Bridge_News_2026.jpg)](/insights/education-bridge-platform-enhances-quality-across-publisher-k-12-educational-materials) Education Services ##### Education Bridge Platform Enhances Quality Across Publisher K-12… [Read More](/insights/education-bridge-platform-enhances-quality-across-publisher-k-12-educational-materials) [![Direct mail marketing campaign illustrating how physical mail improves engagement and ROI alongside digital marketing.](/sites/default/files/2026-07/Continuum_PIWorld_Direct-Mail-Is-Winning_2026.jpg)](/insights/why-direct-mail-winning-again-digital-obsessed-world) Marketing Execution Management ##### Why Direct Mail is Winning Again in a Digital Obsessed World [Read More](/insights/why-direct-mail-winning-again-digital-obsessed-world) [![Printing Impressions podcast discussing postal optimization, zone-based pricing, co-mailing, and direct mail strategy with Continuum.](/sites/default/files/2026-07/Continuum_PIWorld-Podcast_Postal-Trends-and-Updates_2026.jpg)](/insights/maximizing-mail-zone-based-pricing-and-postal-optimization) Marketing Execution Management ##### Maximizing Mail: Zone-Based Pricing and Postal Optimization [Read More](/insights/maximizing-mail-zone-based-pricing-and-postal-optimization) [![Todd Vanek named Senior Vice President of Education Bridge to support K-12 educational publishers.](/sites/default/files/2026-07/Continuum_Todd-Vanek-Education-Bridge_News_2026.jpg)](/insights/continuum-names-28-year-industry-veteran-todd-vanek-senior-vice-president-lead-education-bridge) Education Services ##### Continuum Names 28-Year Industry Veteran, Todd Vanek, Senior Vice… [Read More](/insights/continuum-names-28-year-industry-veteran-todd-vanek-senior-vice-president-lead-education-bridge) [![Commercial printing presses in a manufacturing facility representing production-biased managed services and marketing execution.](/sites/default/files/2026-08/Production-Biased-Provider_2026_v2.jpg)](/insights/when-managed-services-becomes-secondary-production) Marketing Execution Management ##### When Managed Services Becomes Secondary to Production [Read More](/insights/when-managed-services-becomes-secondary-production) [![Traditional U.S. mailbox symbolizing direct mail marketing strategy, USPS rate increases, and 2027 postal campaign planning.](/sites/default/files/2026-07/Continuum_Direct-Mail-In-2027_photo-credit-wolfgang-vrede_new_0.jpg)](/insights/direct-mail-2027-what-marketers-need-know-improve-campaign-performance) Marketing Execution Management ##### Direct Mail in 2027: What Marketers Need to Know to Improve Campaign… [Read More](/insights/direct-mail-2027-what-marketers-need-know-improve-campaign-performance) [![Stack of mailed envelopes with USPS Forever stamps featuring the Statue of Liberty and the American flag, symbolizing rising postage rates and cost-saving opportunities through USPS incentives.](/sites/default/files/2026-07/Continuum_USPSIncentives_2026_new.jpg)](/insights/how-maximize-usps-incentives-lower-direct-mail-campaign-costs-2025-beyond) Marketing Execution Management ##### How to Maximize USPS Incentives to Lower Direct Mail Campaign Costs… [Read More](/insights/how-maximize-usps-incentives-lower-direct-mail-campaign-costs-2025-beyond) [![Robotic hand touching a human finger, symbolizing the role of AI and human judgment in marketing execution, campaign management, and integrated execution within creative services. ](/sites/default/files/2026-07/CTM_AI-for-Creative-Services_photo-by-cottonbro_2026_new.jpg)](/insights/how-ai-speeding-marketing-and-where-it-can-put-brand-trust-risk) Creative Services ##### How AI Is Speeding Up Marketing—And Where It Can Put Brand Trust at… [Read More](/insights/how-ai-speeding-marketing-and-where-it-can-put-brand-trust-risk) [![Stacked shipping containers at a global port illustrating education publishing tariffs, tariffs news, and tariff price increases impacting educational supply chains](/sites/default/files/2026-07/CTM_Tariffs_and_Education_Insights_2026_new.jpg)](/insights/tariffs-and-education-turnkey-approach-publishers-need-today) Education Services ##### Tariffs and Education: The Turnkey Approach Publishers Need Today [Read More](/insights/tariffs-and-education-turnkey-approach-publishers-need-today) [![Christian Cowles, Vice President of Educational Experiences at Continuum, featured alongside the Education Bridge logo, representing Continuum’s role in connecting K–12 content creation, production, and delivery for educational publishers.](/sites/default/files/2026-07/CTM_Education-Bridge_Interview_Christian-Cowles_2025_new.jpg)](/insights/bridging-design-production-and-delivery-how-continuum-powers-physical-side-education-bridge) Education Services ##### Bridging Design, Production, and Delivery: How Continuum Powers the… [Read More](/insights/bridging-design-production-and-delivery-how-continuum-powers-physical-side-education-bridge) [![A digital camera printing a rainbow-colored image that transforms into vibrant flowers on paper, symbolizing how digital RGB artwork translates into CMYK print output.](/sites/default/files/2026-07/CTM_Creative-Services_new.jpg)](/insights/how-make-sure-your-digital-artwork-prints-way-you-intended) Creative Services ##### How to Make Sure Your Digital Artwork Prints the Way You Intended [Read More](/insights/how-make-sure-your-digital-artwork-prints-way-you-intended) [![Four creative professionals collaborating in a modern office, representing Continuum’s hybrid onshore and offshore creative services model focused on cost efficiency, quality, and speed.](/sites/default/files/2026-07/CTM_CreativeServices_Offshore_Insights_2025_new.jpg)](/insights/creative-services-evolved-onshoreoffshore-model-cost-quality-and-speed) Creative Services ##### Creative Services Evolved: Onshore/Offshore Model for Cost, Quality,… [Read More](/insights/creative-services-evolved-onshoreoffshore-model-cost-quality-and-speed) [![Diverse business team collaborating during a strategy meeting in a modern corporate office with laptops, coffee, and brainstorming tools. ](/sites/default/files/2026-07/CTM_Refilling-the-Cup_fauxels_new.jpg)](/insights/refilling-cup-how-house-creative-teams-can-manage-overflow-work-without-sacrificing-quality) Creative Services ##### Refilling the Cup: How In-House Creative Teams Can Manage Overflow… [Read More](/insights/refilling-cup-how-house-creative-teams-can-manage-overflow-work-without-sacrificing-quality) [![Child Using Educational Manipulative Abacus for Learning](/sites/default/files/2026-07/CTM_tariffs-edu-publishers_photoby-yankrukov_3_new.jpg)](/insights/how-educational-publishers-can-navigate-tariffs-and-supply-chain-disruption) Education Services ##### How Educational Publishers Can Navigate Tariffs and Supply Chain… [Read More](/insights/how-educational-publishers-can-navigate-tariffs-and-supply-chain-disruption) [![The Power of Execution Partners](/sites/default/files/2026-07/Continuum-Marketing_Execution-Partners__0_new.jpg)](/insights/future-marketing-execution-first-heres-what-means) Marketing Execution Management ##### The Future of Marketing Is Execution-First: Here’s What That Means [Read More](/insights/future-marketing-execution-first-heres-what-means) [![National Postal Forum 2025 - Leading Forward Display at Event Entrance](/sites/default/files/2026-07/national-postal-forum-2025-leading-forward-sign_1_new.png)](/insights/how-cut-usps-costs-direct-mail-insights-2025-national-postal-forum) Marketing Execution Management ##### How to Cut USPS Costs: Direct Mail Insights From the 2025 National… [Read More](/insights/how-cut-usps-costs-direct-mail-insights-2025-national-postal-forum) [![Tariffs Between China and USA and Other Countries – Strategic Marketing Procurement Impacts](/sites/default/files/2026-07/Continuum_Marketing-Execution-Procurement-Tariffs_2025_new.jpg)](/insights/strategic-marketing-procurement-tariff-driven-economy-navigating-cost-pressures-flexible-transparent) Marketing Execution Management ##### Strategic Marketing Procurement in a Tariff-Driven Economy:… [Read More](/insights/strategic-marketing-procurement-tariff-driven-economy-navigating-cost-pressures-flexible-transparent) [![Continuum_Strategic-Marketing-Procurement_2025](/sites/default/files/2026-07/Continuum_Strategic-Marketing-Procurement_2025_new_0.jpg)](/insights/glossary-marketing-execution-procurement-strategy-terms) Creative Services ##### Glossary of Marketing Execution & Procurement Strategy Terms [Read More](/insights/glossary-marketing-execution-procurement-strategy-terms) [![Person Looking at Digital Data Wall – AI Innovation and Creative Technology](/sites/default/files/2026-07/Continuum_AI-Marketing-%20Innovation-and-Creative-Technology_2025_new.jpg)](/insights/glossary-ai-terminology-and-concepts) Creative Services ##### Glossary of AI Terminology and Concepts [Read More](/insights/glossary-ai-terminology-and-concepts) [![Your Guide to AI Adoption](/sites/default/files/2026-07/CTM_AI-Guide-2025_new.jpg)](/insights/your-guide-ai-adoption-smart-strategies-will-define-your-brands-survival) Creative Services ##### Your Guide to AI Adoption: Smart Strategies That Will Define Your… [Read More](/insights/your-guide-ai-adoption-smart-strategies-will-define-your-brands-survival) [![What is Marketing Execution?](/sites/default/files/2026-07/What-is-Marketing-Execution_Continuum_2024_new.jpg)](/insights/what-is-marketing-execution) Creative Services ##### What is Marketing Execution? [Read More](/insights/what-is-marketing-execution) [![A sample curriculum kit from Amplify Desmos Math for Grade 5, featuring various educational resources like books, sound cards, and digital tools, displayed in an organized layout.](/sites/default/files/2026-07/Elevated-learning-experiences-1300x800_new.jpg)](/insights/elevating-learning-experiences-crafting-distinctive-curriculum-kits-k-12) Education Services ##### Elevating Learning Experiences: Crafting Distinctive Curriculum Kits… [Read More](/insights/elevating-learning-experiences-crafting-distinctive-curriculum-kits-k-12) [![A vibrant kitchen design with a bold orange range hood, green tiled backsplash, and decorative leopard print stools, emphasizing creative interior design solutions.](/sites/default/files/2026-07/Leveraging-AI-for-Content-Creation_Continuum_MacKenzieChilds_2024_new.jpg)](/insights/leveraging-ai-content-creation-optimize-your-marketing-resources-50) Creative Services ##### Leveraging AI for Content Creation: Optimize your Marketing Resources… [Read More](/insights/leveraging-ai-content-creation-optimize-your-marketing-resources-50) [![Banner of 2025 Direct Mail Trends and Strategies Every Marketer Needs to Know](/sites/default/files/2026-06/Insights-2025%20Direct%20Mail%20Trends%20and%20Strategies%20Every%20Marketer%20Needs%20to%20Know.jpg)](/insights/2025-direct-mail-trends-and-strategies-every-marketer-needs-know) Marketing Execution Management ##### 2025 Direct Mail Trends and Strategies Every Marketer Needs to Know [Read More](/insights/2025-direct-mail-trends-and-strategies-every-marketer-needs-know)